“With New Browser Tech, Apple Preserves Privacy and Google Preserves Trackers”
EFF:
“While we welcome the willingness to tackle annoying ads, the CBA’s criteria do not address a key reason many of us install ad blockers: to protect ourselves against the non-consensual tracking and surveillance that permeates the advertising ecosystem operated by the members of the CBA.
"Google’s approach contrasts starkly with Apple’s. Apple’s browser, Safari, will use a method called intelligent tracking prevention to prevent tracking by third parties—that is, sites that are rarely visited intentionally but are incorporated on many other sites for advertising purposes—that use cookies and other techniques to track us as we move through the web. Safari will use machine learning in the browser (which means the data never leaves your computer) to learn which cookies represent a tracking threat and disarm them.”
Nice write-up of the differences in the new browsers’ approach to being more pro-user with ad-blocking tech. I’m glad to see that Apple is using the fact that it doesn’t rely on advertising to take an even more pro-user stand than Google, which does.